Welcome to Dating Reviews

Bumble’s Growth Into a Billion-Dollar Business

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Whitney Wolfe Herd, founder and CEO of female-friendly dating app Bumble, was just named to Forbes’ “30 Under 30” list, and is featured on its December 2017 cover. This is no small feat – her dating app has amassed a large following with 70% year-on-year growth, according to the article, and has 22 million registered users. In comparison Tinder has 46 million registered users and last year saw growth at 10%.

The company is also being eyed by Match Group, owner of dating app rival Tinder, and is said to be in talks for over a billion dollars as an asking price. Herd turned down the company’s original offer of $450 million, according to recent reports.

Tinder Hires Female Development Team to Enhance User Experience

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Tinder’s new CTO Maria Zhang has her work cut out for her: she’s tasked with making the popular dating app Tinder more engaging for users around the world, and moving away from the mindless swipe the app introduced. She also wants to create a better user experience specifically for female Tinder users.

According to a feature in PC Magazine, Zhang hired a team of female developers to help her craft new premium features and make Tinder more inclusive for users in other countries, who don’t meet or date people in the same way Americans do. She also opened a satellite tech office in Silicon Valley in addition to hiring staff for the L.A. headquarters.

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Since the company launched in the late-nineties, eHarmony has branded itself as a more serious online dating service, focused on helping users find relationships and cultivating a different reputation that popular hookup app Tinder.

The company has long prided itself on this distinction, but in the process, has also fallen behind fast-growing apps like Tinder and Bumble who cater to a more tech and social media-saavy audience. eHarmony’s strategy to attract new users has focused primarily on TV advertising, an old school approach, but now they are ready to move forward and capture more users via social media ads.

“When I became CEO a year ago, there were a number of things that needed changing,” said eHarmony’s Grant Langston in an interview with Digiday. “The apps, communications and design all felt antiquated — it was like we stopped working on the product in 2010.”

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Tinder Urged by PETA to Ban Tiger Selfies

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Animal rights activists are up and arms over the latest Tinder profile craze – posting selfies with large animals, specifically tigers, in an effort to impress potential dates.

PETA sent a formal request to Tinder asking the company to take a more active approach to condemning these photos and to ban tiger selfies altogether, citing that they are exploitative. Tinder responded in kind by posting a blog on its website, asking users to remove these selfies out of respect for other daters.

PETA noted in its letter that the practice is cruel because the tigers have to be caged, tied down or drugged in order to take the photo. Animals used as so-called “photo props” were typically taken from their mothers as babies and subject to abuse. When they grow older, they become too dangerous to handle and end up being locked in cages.

Tinder is Kicked Out of The Hamptons for Throwing Parties

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A dating app with a hook-up reputation is getting it on IRL, too. In July, the popular dating app hired event organizers to throw parties for its most exclusive members in a rented house in the Hamptons. Unfortunately, partygoers (and Tinder) were soon booted out.

According to an article in Gizmodo, the company threw “a series of parties at telecom mogul Michael Hirtenstein’s oceanfront home...Over the weekends of July 14th and July 21th, cops reportedly visited the property multiple times due to noise complaints from neighbors.”

According to Page Six, attendees were also cited for carrying open containers and illegally parking.

Hinge Offers Gifts for Customers Who Hit Relationship Milestones

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Dating app Hinge wants to reward you for taking dating seriously. In a new promotion, the company is offering free gifts from its “Milestone Marketplace” when a couple who meets over the app hits certain relationship milestones. Unfortunately, it’s only for a limited time. The happy couples can claim their rewards until August 23rd.

Some milestones include the first sleepover, moving in, getting a dog, getting engaged, honeymooning, and even having a baby. There are eleven total milestones that Hinge celebrates with free gifts, which include pillows, an electronic toothbrush, birthstone stud earrings and a $200 vibrator, among other gifts. Hinge had a little fun with the prizes. For “meeting the parents,” couples get a $50 credit to Minibar for wine.

For getting engaged, couples can earn $100 for a Zola registry, a nice gift for newlyweds.