There’s another new dating app with a catchy hook debuting this month, this time involving your DNA. Pheramor, described by news website Wired as “23andMe meets Tinder meets monogamy” matches its users according to their genetic compatibility. The dating app launched this month in Houston, Texas.
For $19.99, Pheramor will mail you a kit so you can submit your saliva samples for testing. Then for an additional $10 per month, you can use the service and start receiving genetic-compatible matches.
The company was founded by two genetics experts, so the science figures prominently into the matching process. If chemistry is detected through pheromones, then why not assume romance and love will follow? Pheramor is trying to separate itself from the hook-up reputation of Tinder and appeal to more serious daters.