Tinder is taking a cue from one of its main rivals. According to a report from MarketWatch, a future update will introduce the ability for female users to decide whether they want to initiate all conversations with future matches.
The ladies-message-first arrangement was made famous by Bumble, which was launched by Tinder co-founder Whitney Wolfe Herd following her acrimonious departure from the company. Unlike its rival, however, Tinder will not make ladies-first messaging the default; instead, any user who wishes to opt in can enable the feature in their settings.
“Often, women don’t really want the pressure of kicking off the conversation, but if they want it, that’s great,” Match Group Chief Executive Mandy Ginsberg told MarketWatch. “Giving people the choice versus telling people how to engage is the big difference.”